ARPEL4Entrep Stage 2: Subject Modules

This module will provide key knowledge and basic tools related to fundamentals aspects of EU business law that an entrepreneur must take in consideration when setting-up a company and operate within the EU. It is designed to provide entrepreneurs with the legal context for operation of an SME within the broad legal infrastructure of the EU. It covers the main directives that impact SMEs and provides an introduction to the legal concepts essential for an understanding of the different legal vehicles that can be used as a basis for an SME operation. The module provides up-to-date information on the trends and practices in these areas with particular reference to specific case studies that provide scope for the application and interpretation of the theories and concepts covered in the module.

The course will provide tools and necessary knowledge and the skill in applying human resources management practices which would help grow and manage a business. It will be based on current best practices, which we ourselves apply in the consultancy roles in applying management practices in different organisations.

This module is arranged to provide learners with compatible financial management skills orienting them to small business specifics. During the module learners will be provided with basics of financial accounting, helping them to read the financial statements and identify the financial risks of the company as well as financial ratio’s calculations and interpretations, which will lead the learner to decision making on financial data and value creating to the small business company. Furthermore, this module oriented to critical thinking and solution finding, using different techniques and instruments of analysis.

The course will provide tools, required knowledge, and experiences in setting, providing, and analyzing digital marketing in the online environment. It will be based on actual best practices and the practical examples of various digital marketing campaigns and other digital marketing approaches that help businesses grow and find new potential customers.

The module will provide tools and necessary knowledge and the skill in applying ICT practices which would help grow and manage a business. The ICT & Applications module seeks to provide students with the skills necessary for an entrepreneur to understand the role of ICT in setting up, building and growing an SME operation. It seeks to identify best practice and provide an overview of current ICT tools and services that are available to entrepreneurs and managers of SMEs to drive the start-up or established organization based on real data. The emphasis is on the understanding of the ICT tools, data analysis and then on the identification and use of modern web-based tools for implementation and collaboration.

The course will provide tools, required knowledge, and experiences in setting, providing, and analyzing digital marketing in the online environment. It will be based on actual best practices and the practical examples of various digital marketing campaigns and other digital marketing approaches that help businesses grow and find new potential customers.

The course will provide tools and necessary knowledge and the skill in creating managing and providing business over Internet. It will be based on key concepts and the latest best practices, which will help students to understand and take advantage of the evolving world of opportunity offered by e-commerce.

We can affirm that the ability to innovate experience is nearly infinite; there’s a tremendous possibility that an entrepreneur can change how the customer experience adds value to a company brand, to a product or a service. This module will provide some different skills that are very important for an entrepreneur to make a difference. We can set these skills under the hat of “creativity and innovation” content.

This Course Module has been designed to give students direct hands-on experience in the design, development and implementation of business strategies in a competitive environment. The programme relies on the use of an internationally acclaimed multi-user business simulation. This online multi-user simulation selected for the core business simulation is SIM Companies which provides a complex set of variables which provide a realistic re-creation of real-world markets and their dynamics. Alternative online games may be used.